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Digital Brand Identity Manual


                               Platforms to focus: X (Twitter), Facebook, Instagram, YouTube


                               KPIs to Focus:


                               i.  X (Twitter): Retweets, Likes, Impressions, Engagement

                               ii.  Facebook: Reach, Engagement, Impressions, Clicks, Likes, Shares,

                                   Comments

                               iii.  Instagram: Followers, Likes, Comments, Impressions, Stories Views


                               iv.  YouTube: Views, Watch Time, Sources, Subscribers, Likes,
                                   Comments, Shares, Click-Through Rate (CTR)







































                                   Figure 99: Insights and KPIs


                   C.11.       Sustaining Brand Presence



                               The following components must be considered while defining the
                               strategy for maintaining a sustained brand presence for the
                               government organization:



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