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Digital Brand Identity Manual129Platforms to focus: X (Twitter), Facebook, Instagram, YouTube, LinkedIn and other relevant platforms.KPIs to Focus:i. X (Twitter): Retweets, Likes, Impressions, Engagement ii. Facebook: Reach, Engagement, Impressions, Clicks, Likes, Shares, Commentsiii. Instagram: Followers, Likes, Comments, Impressions, Stories Views iv. YouTube: Views, Watch Time, Sources, Subscribers, Likes, Comments, Shares, Click-Through Rate (CTR)v. LinkedIn: Likes, Impressions, Engagement, Comments, SharesFigure 99: Insights and KPIsC.11. Sustaining brand presence The following components must be considered while defining the strategy for maintaining a sustained brand presence for the government organization:
