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Digital Brand Identity Manual
D. Mobile Applications
Mobile applications have become the primary way for citizens to access
government services and benefits. To build trust and reliability, it is
crucial to create a unified and consistent digital experience across these
government apps. This section focuses on ensuring that government
mobile apps are consistent and user-friendly.
This section outlines essential components for government mobile
apps, including UI design principles to improve user experience, strong
data security and privacy measures, and guidelines for application
hosting. Following these recommendations will help establish a
distinctive and secure digital brand identity for government apps.
A single government App store is also being created in the form of the
Gov.In: App Store with common branding, centralised content
management, personalised service offerings, and robust security and
accessibility standards. To ensure visual and functional consistency
across all government mobile apps, it is essential to follow the
recommendations in this document and GIGW 3.0. These guidelines
apply to both new and existing applications. Existing applications will be
updated to incorporate the design principles outlined here.
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