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Digital Brand Identity Manual133D. Mobile Applications Mobile applications have become the primary way for citizens to access government services and benefits. To build trust and reliability, it is crucial to create a unified and consistent digital experience across these government apps. This section focuses on ensuring that government mobile apps are consistent and user-friendly.This section outlines essential components for government mobile apps, including UI design principles to improve user experience, strong data security and privacy measures, and guidelines for application hosting. Following these recommendations will help establish a distinctive and secure digital brand identity for government apps.A single government App store is also being created in the form of the Gov.In: App Store with common branding, centralised content management, personalised service offerings, and robust security and accessibility standards. To ensure visual and functional consistency across all government mobile apps, it is essential to follow the recommendations in this document and GIGW 3.0. These guidelines apply to both new and existing applications. Existing applications will be updated to incorporate the design principles outlined here.