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Digital Brand Identity Manual
C.9. Success Matrix
Government organizations must monitor the following metrics to boost
their social media presence and connect with citizens in the most
effective way possible:
Reach
Impressions
Likes
Conversions generated per post or campaign
Comments
Website traffic per channel
Retweets
Audience count
Saves
Audience growth rate
Post engagement rate
Account mentions
Views
Sharing with others
Table 15: KPIs of success matrix
C.10. Insights and KPIs
These KPIs should be consistently monitored for the measurement of
the performance of the government organization’s in social media. The
metrics for all the social media platforms should be aggregated for the
social media handles under the Ministry for quantitative assessment of
social media performance at the government organization’s level.
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