Page 148 - Demo

Digital Brand Identity Manual128C.9. Success matrixGovernment organizations must monitor the following metrics to boost their social media presence and connect with citizens in the most effective way possible:ReachImpressionsLikesConversions generated per post or campaignCommentsWebsite traffic per channelRetweetsAudience countSaves Audience growth ratePost engagement rateAccount mentionsViewsSharing with othersTable 15: KPIs of success matrixC.10. Insights and KPIsThese KPIs should be consistently monitored for the measurement of the performance of the government organization%u2019s in social media. The metrics for all the social media platforms should be aggregated for the social media handles under the Ministry for quantitative assessment of social media performance at the government organization%u2019s level.