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Digital Brand Identity Manual132C.13. Mega campaignsGovernment organizations should align the content on all the social media handles with the key campaigns being run for the whole of government by PMO / MyGov or other concerned authorities. For example, all the Ministries are currently creating and publishing content for the %u201cViksit Bharat Sankalp Yatra%u201d campaign. Government organizations should create original content aligned to the current mega campaign and engage with the content being posted by various other government organizations on the campaign. Government organizations should also actively report information on activities undertaken by them around the campaign.C.13.1. Recommendations for daily reportingi. Update the count of posts and retweets/shares made by the government organization on the Mega Campaigns on the designated spreadsheet link daily by 4:30 PM.ii. Mention the number of posts in the last 24 hours, i.e., from the past day, 4 PM till the present day 4 PM.iii. There is a need to fill 3 columns in the designated spreadsheet:iv. Total No. of Posts (Across Social Media Platforms), i.e., Posts on X (Twitter) + Facebook + Instagram + YouTube.v. Number of retweet/reshare %u2013 is to be included. vi. Total (Total No. of Posts + No. of retweet/reshare) = Total No. of Posts (Across Social Media Platforms) + No. of retweet/reshare. vii. The dedicated communication group may be used for all queries related to the government organization%u2019s social Media managers/executives.