Page 152 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

C.13. Mega Campaigns

Government organizations should align the content on all the social
media handles with the key campaigns being run for the whole of
government by PMO / MyGov or other concerned authorities. For
example, all the Ministries are currently creating and publishing content
for the “Viksit Bharat Sankalp Yatra” campaign. Government
organizations should create original content aligned to the current

mega campaign and engage with the content being posted by various
other government organizations on the campaign. Government
organizations should also actively report information on activities
undertaken by them around the campaign.

C.13.1. Recommendations for Daily Reporting

i. Update the count of posts and retweets/shares made by the
government organization on the Mega Campaigns on the
designated spreadsheet link daily by 4:30 PM.

ii. Mention the number of posts in the last 24 hours, i.e., from the past
day, 4 PM till the present day 4 PM.

iii. There is a need to fill 3 columns in the designated spreadsheet:

iv. Total No. of Posts (Across Social Media Platforms), i.e., Posts on X
(Twitter) + Facebook + Instagram + YouTube.

v. Number of retweet/reshare – is to be included.

vi. Total (Total No. of Posts + No. of retweet/reshare) = Total No. of
Posts (Across Social Media Platforms) + No. of retweet/reshare.

vii. The dedicated communication group may be used for all queries

related to the government organization’s social Media
managers/executives.

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