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Digital Brand Identity Manual

must meet accessibility and usability standards mentioned in the GIGW
3.0.

D.1.11. Leveraging Device Features for Enhanced Usability

Maximize the device's capabilities to enhance user experience and
accessibility. The app should utilize features like GPS, voice recognition,
and touch gestures to improve functionality.

D.1.12. Leveraging Platform Features for Enhanced Usability and
Accessibility

Apps must follow design guidelines from mobile OS owners, such as

Android and iOS, to ensure consistent quality across platforms. They
must adhere to platform-specific recommendations to enhance
accessibility and usability. Having versions of the app for both Apple iOS
and Google Android would encourage user onboarding and ensure a
strong multi-platform presence.

D.1.13. Rigorous Testing at Multiple Stages

Rigorous testing should be performed at all stages of the design and
development process. Any identified issues should be promptly
addressed to ensure a stable and user-friendly application. All apps

must undergo testing by potential users before being made available to
the public. Functions should correctly resume after context changes
(such as switching to another app and returning) and external
interruptions (like incoming calls or messages). Optimal use of
resources such as battery, CPU, memory, data, and network must be
considered, along with establishing a robust data recovery system in
case of loss.

D.1.14. Informed Content Strategy Through Data

There should be proper provision in the backend to capture the user

preferences information for further analysis. Utilize both quantitative
and qualitative data to determine user preferences and the most
sought-after content. Base the content strategy on user feedback and
analytics to enhance user engagement. Such data is shared with Gov. In
through secured APIs for overall visibility and monitoring.

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