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Digital Brand Identity Manual141e) Ensure requisite creative and technical capacities, including by engaging or hiring necessary talent, for implementing DBIM, increasing the website's visibility and deepening citizen engagement, on a sustained basis.f) Ensure that the CIO and the creative and technical team members responsible for the website attend meetings, workshops, andtraining programmes organised by NIC/MyGov for theimplementation of DBIM/GIGW.g) Implementing Google Analytics on the website will help track its usage and improve its User Interface (UI) and User Experience (UX). %u2022 Ensure seamless integration of website Key Performance Indicators (KPIs), such as status on content update & pendency, feedback, page load speed, CCPS integration, certification, visitor analytics, etc. with the central dashboard created on DBIM Toolkit Website for comprehensive analysis.h) Conduct regular evaluations and provide reports on the progress and impact of digital projects and services.i) Work closely with internal and external stakeholders to identify and address the technology and creative requirements.j) Drive initiatives to enhance existing systems, ensuring better digital services and operational efficiency.k) Stay updated on relevant laws, regulations, and standards pertaining to digital and information technologies.

