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Digital Brand Identity Manual

d) Ensure consistent messaging across websites, applications, and
social media platforms in compliance with the DBIM.

e) Ensure requisite creative and technical capacities, including by
engaging or hiring necessary talent, for implementing DBIM,
increasing the website's visibility and deepening citizen engagement,

on a sustained basis.

f) Ensure that the CIO and the creative and technical team members
responsible for the website attend meetings, workshops, and
training programmes organised by NIC/MyGov for the

implementation of DBIM/GIGW.

g) Implementing Google Analytics on the website will help track its
usage and improve its User Interface (UI) and User Experience (UX).

• Ensure seamless integration of website Key Performance
Indicators (KPIs), such as status on content update & pendency,
feedback, page load speed, CCPS integration, certification,
visitor analytics, etc. with the central dashboard created on

DBIM Toolkit Website for comprehensive analysis.

h) Conduct regular evaluations and provide reports on the progress and

impact of digital projects and services.

i) Work closely with internal and external stakeholders to identify and
address the technology and creative requirements.

j) Drive initiatives to enhance existing systems, ensuring better digital

services and operational efficiency.

k) Stay updated on relevant laws, regulations, and standards pertaining
to digital and information technologies.

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