Page 160 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

Indicative roles and responsibilities for enabling Ministries/ Departments
to take the steps necessary to give effect to the Digital Brand Identity

Manual (DBIM).

a) Commence alignment of the existing website of the
Ministry/Department and its Government Apps with the DBIM,

expeditiously and within a defined timeframe, in respect of the
following:

• Rearranging the existing content as per the new website
structure;

• Reworking the existing content to make it more
understandable;

• Revising the webpage/app-screen layouts;

• Revising the design scheme of website/app pages/screens and
the images, icons and infographics used; and

• Integrating with—

o Social media handles of the Ministry (X, Facebook, Instagram

and YouTube);

o MyGov platform integration; and

o Google Analytics integration, to enable dashboard view of
user traffic on and usage of the website/app

b) Ensure that the websites are in conformance with the Guidelines for
Indian Government Websites and Apps 3.0 (GIGW 3.0) and get those
certified by the Standardization Testing and Quality Certification

(STQC) Directorate, Ministry of Electronics and Information
Technology.

c) Ensure that the website of the Ministry/Department has accurate and

updated content.

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