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Digital Brand Identity Manual





























                   E.          Roles & Responsibilities of the CIO




                               The  initiative  on  harmonising  Government  of  India’s  digital  footprint

                               aims  to  ensure  consistent  and  impactful  messaging  with  harmonised
                               user interface and user experience (UI/UX), across Government of India’s
                               digital footprint. The Digital Brand Identity Manual (DBIM) is developed

                               to enable this initiative.


                               To drive this initiative Cabinet Secretary has sent a communication to all
                               Secretaries to the Govt. of India to nominate a Joint Secretary-level officer

                               as Chief Information Officer (CIO) of the respective Ministry/Department.
                               All Ministries/Departments are expected to ensure that their websites
                               host accurate and updated content,  track the website usage, improve
                               Ul/UX  and  ensure  compliance  with  the  latest  Guidelines  for  Indian

                               Government Websites (GIGW).


                               The CIOs are responsible for leading the digital transformation efforts,
                               and aligning IT strategies with the Ministry/Department’s goals. This role

                               focuses on compliance and capacity building to drive impactful digital
                               initiatives.








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