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Digital Brand Identity Manual139E. Roles & Responsibilities of the CIOThe initiative on harmonising Government of India%u2019s digital footprintaims to ensure consistent and impactful messaging with harmonised user interface and user experience (UI/UX), across Government of India%u2019s digital footprint. The Digital Brand Identity Manual (DBIM) is developed to enable this initiative.To drive this initiative Cabinet Secretary has sent a communication to all Secretaries to the Govt. of India to nominate a Joint Secretary-level officer as Chief Information Officer (CIO) of the respective Ministry/Department. All Ministries/Departments are expected to ensure that their websites host accurate and updated content, track the website usage, improve Ul/UX and ensure compliance with the latest Guidelines for Indian Government Websites (GIGW).The CIOs are responsible for leading the digital transformation efforts, and aligning IT strategies with the Ministry/Department%u2019s goals. This role focuses on compliance and capacity building to drive impactful digital initiatives.Indicative roles and responsibilities for enabling Ministries/ Departments to take the steps necessary to give effect to the Digital Brand Identity Manual (DBIM).