Page 154 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

D.1. User Interface and User Experience (UI/UX) Design

This section elaborates on the User Interface (UI) design to be followed
by mobile App developers to ensure cohesion and consistency across all
mobile apps being built for government services and programs.
Developers must adhere to relevant sections of the Digital Brand
Identity Manual (DBIM) regarding fonts, colour palette, images, logo
sizing, and placement, among other UI elements, as this allows for a

consistent, harmonised design language across all apps.

D.1.1. Uniform App Interface

The App design, including colour, iconography, typography, logo and
content, must adhere to guidelines mentioned in the DBIM. Consistency
in App design ensures unified branding across the Gov.In: App Store
and makes it easier for the App to establish recall value.

D.1.2. Screen Size and Responsiveness

Mobile apps should prioritize key features and functionality for easy
access on smaller screens, avoiding clutter with excessive text or
elements. They must be responsive, ensuring a consistent user
experience across all devices, regardless of screen size or resolution.
Content organization must effectively accommodate various devices,
and responsive design principles must be implemented to optimize
content display and readability across different screen sizes.

D.1.3. Single-Sign-On

NSSO (MeriPehchaan) should be implemented, enabling a Single Sign-
On (SSO) solution across all apps, accommodating various login and
authentication methods.

D.1.4. Multilingual Requirement

Government apps must support English, Hindi and preferably all official
languages of India.

134