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Digital Brand Identity Manual134D.1. User Interface and User Experience (UI/UX) designThis section elaborates on the User Interface (UI) design to be followed by mobile App developers to ensure cohesion and consistency across all mobile apps being built for government services and programs. Developers must adhere to relevant sections of the Digital Brand Identity Manual (DBIM) regarding fonts, colour palette, images, logo sizing, and placement, among other UI elements, as this allows for a consistent, harmonised design language across all apps.D.1.1. Uniform app interfaceThe App design, including colour, iconography, typography, logo and content, must adhere to guidelines mentioned in the DBIM. Consistency in App design ensures unified branding across the Gov.In: App Store and makes it easier for the App to establish recall value.D.1.2. Screen size and responsivenessMobile apps should prioritize key features and functionality for easy access on smaller screens, avoiding clutter with excessive text or elements. They must be responsive, ensuring a consistent user experience across all devices, regardless of screen size or resolution. Content organization must effectively accommodate various devices, and responsive design principles must be implemented to optimize content display and readability across different screen sizes.D.1.3. Single-Sign-OnNSSO (MeriPehchaan) should be implemented, enabling a Single SignOn (SSO) solution across all apps, accommodating various login and authentication methods.D.1.4. Multilingual requirementGovernment apps must support English, Hindi and preferably all official languages of India.