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Digital Brand Identity Manual131%u2022 Make informed decisions regarding the content calendar and campaigns with the help of analytics.%u2022 Importance of monitoring social media metrics for growth. Encouragement for the audience to implement the insights and KPIs discussed.C.12. MyGov and Ministries collaboration checklistAsk from Ministries/DepartmentsCompliance requiredAll communication must highlight the social media handles,including the QR code for the government organization's App/websites. Include the MyGov App download QR code in Print Ads.To ensure sharing/reposting any whole of government or government organizationspecific relevant content. MyGov and the Ministry must complement each other.Ministries/Departments with significant citizen interface should also maintain social media handles across X (previously Twitter), Instagram, Facebook, LinkedIn and YouTube and other relevant platforms. MyGov can assist in the same.MyGov and the government organization need to do frequent and regular \campaigns\Ministry%u2019s achievements and milestones.Have a revamped content, messaging, and language strategy that will increase reach and engagements (communicate in multiple languages in addition to English).Monthly meetings need to be conducted on creative aspects and their amplification on social media.Get the Social Media accounts verified.Follow the # Tags as shared by PMO/ MyGov.Adherence to the communication received from MyGov for a smooth transition for the reports.Share original content and enlighten MyGov as well with the same.Table 16: Ask and Compliance