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Digital Brand Identity Manual
• Make informed decisions regarding the content calendar and
campaigns with the help of analytics.
• Importance of monitoring social media metrics for growth.
Encouragement for the audience to implement the insights and
KPIs discussed.
C.12. MyGov and Ministries Collaboration Checklist
Ask from Compliance required
Ministries/Departments
All communication must highlight To ensure sharing/reposting
the social media handles, any whole of government or
including the QR code for the government organization
government organization's specific relevant content.
App/websites. Include the MyGov MyGov and the Ministry must
App download QR code in Print complement each other.
Ads.
Have a presence on all leading MyGov and the government
Social Media Platforms – X, organization need to do
Facebook, YouTube, Instagram, frequent and regular "special
WhatsApp Channel, and others campaigns" highlighting the
like LinkedIn etc. MyGov can Ministry’s achievements and
assist in the same. milestones.
Have a revamped content, Monthly meetings need to be
messaging, and language conducted on creative aspects
strategy that will increase reach and their amplification on
and engagements (communicate social media.
in multiple languages in addition
to English).
Get the Social Media accounts Follow the # Tags as shared
verified. by PMO/ MyGov.
Adherence to the communication Share original content and
received from MyGov for a enlighten MyGov as well with
smooth transition for the reports. the same.
Table 16: Ask and Compliance
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