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Digital Brand Identity Manual127C.8. Dos and don%u2019ts Dos and Don%u2019ts have been defined for the overall social media strategy as mentioned beloDos Dont%u2019sDefine clear goals Over-promoteKnow the audience Neglect the audienceConsistent branding Inconsistent postingEngage actively Ignore analyticsCreate quality content Overuse hashtagsUse visuals Ignore negative feedbackSchedule posts Automate everythingAnalyse metrics Engage in controversyAdapt and evolve Neglect mobile optimizationCompliance with policies Violate copyright / patent / trademarkTable 14: Do's & Dont's
