Page 147 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

C.8. Do’s and Don’ts

Do’s and Don’ts have been defined for the overall social media strategy
as mentioned below:

Do’s Don’ts

Define clear goals Over-promote

Know the audience Neglect the audience

Consistent branding Inconsistent posting

Engage actively Ignore analytics

Create quality content Overuse hashtags

Use visuals Ignore negative feedback

Schedule posts Automate everything

Analyse metrics Engage in controversy

Adapt and evolve Neglect mobile optimization

Violate copyright / patent /
Compliance with policies
trademark

Table 14: Do's & Dont's

127