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Digital Brand Identity Manual
Figure 97: Illustrative examples of aspect ratio, dimensions, and frame rate for reels
and vertical video
C.5.2. Do’s on Reels
i. Reels are optimized for mobile viewing, so they should always be
shot in vertical (9:16) format.
ii. While reels allow for videos up to a few seconds, sometimes shorter
clips (around 30 seconds) can be more engaging.
iii. The first 5 seconds are crucial.
iv. Collaborate with social media influencers to get a better reach.
Popular challenges, songs, or trends can boost Reel's visibility if
leveraged correctly.
v. While it's good to tap into trends, always ensure content aligns with
Government/Ministry's message. Regularly post reels to maintain
engagement and visibility.
vi. Use Instagram Insights to understand which reels perform best and
use this data for content refinement. Use targeted keywords in
captions.
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