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Digital Brand Identity Manual123Figure 97: Illustrative examples of aspect ratio, dimensions, and frame rate for reels and vertical videoC.5.2. Dos on reelsi. Reels are optimized for mobile viewing, so they should always be shot in vertical (9:16) format.ii. While reels allow for videos up to a few seconds, sometimes shorter clips (around 30 seconds) can be more engaging.iii. The first 5 seconds are crucial.iv. Collaborate with social media influencers to get a better reach. Popular challenges, songs, or trends can boost Reel's visibility if leveraged correctly.v. While it's good to tap into trends, always ensure content aligns with Government/Ministry's message. Regularly post reels to maintain engagement and visibility.vi. Use Instagram Insights to understand which reels perform best and use this data for content refinement. Use targeted keywords in captions.