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Digital Brand Identity Manual
Figure 93: Achievement posts Figure 94: Online quiz, polls/surveys
Figure 95: Blog posts/ storytelling
C.4.1. Indicative Content Themes
Government initiatives & achievements (e.g. 9 years of Seva, Sushasan,
Garib Kalyan)
Category Messaging/Examples
Government's
support for the Serving the poor and the marginalized
poor
Farmer welfare Ensuring farmer welfare
Nari shakti New momentum for Nari Shakti
empowerment
Inspiring
Amritpeedhi Empowering India's Amritpeedhi
Ease of living Ease of living for the citizens
initiatives
Virasat aur Vikas Virasat aur Vikas
legacy
Economic A global economic powerhouse
powerhouse vision
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