Page 135 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

ii. Ensuring authentic and holistic information by use of data,
infographics, videos, testimonials

iii. Fighting fake news & busting myths

iv. Leveraging all relevant social media platforms and channels

v. Being aware of the overall social media presence

vi. Building capacity and capability

vii. Monitoring of Social Media handles w.r.t reach, impact, etc. through
Analytics

C.2.2. Use of Data & Information - Just Putting Out Information is
NOT Communication

i. Information has to be analyzed and presented in a form that is
relevant and easy to understand.

ii. Routine press releases should be avoided.

iii. Language localization to be prioritized for targeting a larger
audience.

iv. Use of multiple digital artefacts, viz., text, images, infographics,
testimonials, and videos.

v. Messaging requirements may vary based on audience.

C.3. Key Deliverables for Social Media Harmonization

Key deliverables have been defined for the government organizations
to achieve social media harmonisation through uniform social media
presence, content posting, frequency, etc.

i. Communicating initiatives of the government in a harmonized way.

ii. Presence on leading social media platforms, viz. X, Facebook,
YouTube, Instagram, WhatsApp Channel, and others like LinkedIn
etc.

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