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Digital Brand Identity Manual115ii. Ensuring authentic and holistic information by use of data, infographics, videos, testimonialsiii. Fighting fake news & busting mythsiv. Leveraging all relevant social media platforms and channelsv. Being aware of the overall social media presence vi. Building capacity and capabilityvii. Monitoring of Social Media handles w.r.t reach, impact, etc. through AnalyticsC.2.2. Use of data & information - Just putting out information is NOT communicationi. Information has to be analyzed and presented in a form that is relevant and easy to understand.ii. Routine press releases should be avoided.iii. Language localization to be prioritized for targeting a larger audience.iv. Use of multiple digital artefacts, viz., text, images, infographics, testimonials, and videos.v. Messaging requirements may vary based on audience.C.3. Key deliverables for social media harmonizationKey deliverables have been defined for the government organizationsto achieve social media harmonisation through uniform social media presence, content posting, frequency, etc. i. Communicating initiatives of the government in a harmonized way.ii. Presence on leading social media platforms, viz. X, Facebook, YouTube, Instagram, WhatsApp Channel, and others like LinkedIn etc.