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Digital Brand Identity Manual
C.4. Indicative Content Types for Social Media Posts
Indicative content categories have been created for better citizen
engagement on the social media platforms.
i. Government organization level activities
ii. Infographics
iii. Awareness posts
iv. Achievement posts
v. Posts about upcoming events
vi. Live posting about events
vii. Schemes related content
viii. Interviews, user generated content
ix. Ministry news, industry news, international activities
x. Surveys & case studies
xi. Online quiz, polls/surveys
xii. Blog posts/storytelling
xiii. Generic guidelines for all citizens
xiv. Wishes/precautions for festivals/special events
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