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Digital Brand Identity Manual121Citizen engagement/ suggestions /initiatives launched on MyGov (as may be relevant to the Ministry)MyGov live streaming & content creation post live eventTrending government organization relevant alerts and related contentAnniversary related content for leading government schemesCabinet decisionsMyGov PULSE- A fortnightly PDF newsletterContents should have SEO friendly keywordsTable 13: Indicative content themes category and exampleC.4.2. Dos on social media post creationi. All video-based content must have subtitles.ii. Limited text should be used on posts focused on images/infographics.iii. Each post should maintain hashtags (# tags) of the topics/events in a harmonized fashion by capitalizing the first letter of each word of the topic/event.iv. A maximum of 2 to 3 hashtags (# tags) may be added for a single post.v. Emojis should be used in moderation, and a maximum of 2 to 3 emojis may be used for a single post.vi. Alt text should be used in all images before they are posted.vii. Limited flashing content should be posted.viii. The text on image/infographic posts must qualify the contrast checks, as defined in the Guidelines for Indian Government websites (GIGW 3.0).ix. Posting any personalized information should be avoided.