Page 141 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual
C.4.2.
MyGov live streaming & content creation
post live event
Citizen Trending government organization relevant
engagement/ alerts and related content
suggestions Anniversary related content for leading
/initiatives launched government schemes
on MyGov (as may Cabinet decisions
be relevant to the
Ministry) MyGov PULSE- A fortnightly PDF newsletter
Contents should have SEO friendly
keywords
Table 13: Indicative content themes category and example
Do’s on Social Media Post Creation
i. All video-based content must have subtitles.
ii. Limited text should be used on posts focused on
images/infographics.
iii. Each post should maintain hashtags (# tags) of the topics/events in
a harmonized fashion by capitalizing the first letter of each word of
the topic/event.
iv. A maximum of 2 to 3 hashtags (# tags) may be added for a single
post.
v. Emojis should be used in moderation, and a maximum of 2 to 3
emojis may be used for a single post.
vi. Alt text should be used in all images before they are posted.
vii. Limited flashing content should be posted.
viii. The text on image/infographic posts must qualify the contrast
checks, as defined in the Guidelines for Indian Government
websites (GIGW 3.0).
ix. Posting any personalized information should be avoided.
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