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Digital Brand Identity Manual

x. Content/pictures from PIB, PMO, MyGov, government
organizations’ sites, and similar government channels should only
be used.

C.5. Engaging Youth with Short Videos

C.5.1. Key Principles for Reels

i. Simplify policies: Distill intricate policies or programs into easy-to-
understand visual narratives.

ii. Storytelling: Use reels to tell compelling stories about individuals or
communities positively impacted by government initiatives.

iii. Show impact: Showcase the 'before' and 'after' of initiatives,
highlighting tangible positive impact.

iv. Spotlight mentions: A reel may be created that deepens the
important speeches on government organizations’ achievements or
initiatives, offering more details and perspectives on the
commendation.

Figure 96: Illustrative examples for simplicity, storytelling, demonstrating impact, and
spotlight mention

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