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Digital Brand Identity Manual116iii. Each Ministry with a significant citizen interface must have social media accounts. Social media accounts operating under the Ministry at the Department or Organization, or project or scheme level should constantly engage with the primary Ministry handle in the form of account mentions and common hashtags (# tags).iv. Government organizations%u2019 social media accounts should be verified.v. Posts and # Tags as shared by MyGov/PMO should be amplified,and content should be created in alignment with these hashtags and/or posts.Proposed content posting plan:i. Plan at least 15 posts daily (weekly around 100 posts) across all social media channels.ii. Content created and posted must be 50% government organization%u2019s initiatives and 50% Whole of government initiatives (PMO/ MyGov may be referred to for whole of government content).iii. Posted content may be a combination of government organization%u2019s original contents, retweets, reshares, collaborated contents, etc.Proposed social media team to assist in creating content/ creatives:i. Content writer: For writing concise & citizen-friendly content, the candidate should have prior experience in content posting.ii. Editor: Having experience in Video editing, Reels and Short video creation.iii. Graphic designer: Having a good understanding of design tools, creation of infographics, etc.iv. Official language supportv. Prepare & evaluate a weekly/monthly/quarterly/yearly social media performance report across all government organizations%u2019 channels