Page 136 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

iii. Each Ministry must have social media accounts. Social media
accounts operating under the Ministry at the Department or
Organization, or project or scheme level should constantly engage
with the primary Ministry handle in the form of account mentions

and common hashtags (# tags).

iv. Government organizations’ social media accounts should be
verified.

v. Posts and # Tags as shared by MyGov/PMO should be amplified,
and content should be created in alignment with these hashtags
and/or posts.

Proposed content posting plan:

i. Plan at least 15 posts daily (weekly around 100 posts) across all
social media channels.

ii. Content created and posted must be 50% government
organization’s initiatives and 50% Whole of government initiatives
(PMO/ MyGov may be referred to for whole of government
content).

iii. Posted content may be a combination of government organization’s
original contents, retweets, reshares, collaborated contents, etc.

Proposed social media team to assist in creating content/ creatives:

i. Content writer: For writing concise & citizen-friendly content, the
candidate should have prior experience in content posting.

ii. Editor: Having experience in Video editing, Reels and Short video
creation.

iii. Graphic designer: Having a good understanding of design tools,

creation of infographics, etc.

iv. Official language support

v. Prepare & evaluate a weekly/monthly/quarterly/yearly social media
performance report across all government organizations’ channels

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