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Digital Brand Identity Manual
C.
Social Media
Social media has emerged as a key interface for the government to
dynamically facilitate effective communication and foster citizen
connectivity. Government organizations at various levels are actively
leveraging multiple social media platforms, whether at their level or
through dedicated accounts for specific schemes and programs, to
reach out to citizens. As these platforms become integral for
disseminating information and showcasing government services, the
need for harmonized communication across diverse channels becomes
important.
This section covers social media management, offering
recommendations for content creation, audience engagement, search
optimization, and performance measurement. By establishing a
standardized approach, the manual aims to not only enhance the
overall effectiveness of government communication on social media
but also to cultivate a consistent and recognizable brand identity. It
seeks to empower the government to harness the full potential of social
media as a powerful tool for public outreach, information
dissemination, and citizen engagement, fostering a stronger and more
cohesive connection between the government and its citizens.
Social media brand content and accessibility guidelines
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