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Digital Brand Identity Manual

Social media channels should be used as a strategic medium by
prioritizing an audience-centric approach and reaching out to a larger
mass. It is crucial to contextualize content across channels to maintain
relevance to the vision and mission of the concerned government

organization.

C.1. Use of the State Emblem of India on Official Social Media

Account

The State Emblem should be added to any content (video, image,
infographic) that is being created for social media. However, the
detailed guideline may be referred to in the State Emblem of India
(Regulation of Use) Rules 2007
(https://www.mha.gov.in/sites/default/files/EmblemRules2007_1202201
9.pdf).

Figure 84: Illustrative example for the usage of the State Emblem on Social Media

C.2. Role of CIO in Social Media Communications

CIOs will play an important role in the harmonisation of the content
being posted on the social media platforms by using a data-driven
approach and aligning the content calendar with the mission and
objectives of Ministries/Departments.

C.2.1. Role of Chief Information Officer (CIO)

i. Actively communicating about initiatives of the government

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