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Digital Brand Identity Manual

iii. The content accuracy must be ensured through a multi-level
workflow in the CMS (at least 2 levels).

iv. The language used must be free from any spelling or grammatical
error and must not include Hinglish.

v. Ministerial images and officer listings must be arranged by
seniority.

vi. Appropriate titles (Dr., Shri, Smt., Mr., Ms.) must be used uniformly.

vii. All the documents, presentations, and brochures must be uploaded
as accessible PDFs, and no editable file format must be used.

viii. Date format must follow the style where the day comes before the
month.

ix. Relevant metadata, persona-specific tags, and keywords must be
provided to improve searchability and categorization.

x. External links and website links provided must be secure (HTTPS),
clearly identifiable, and periodically validated.

xi. The archival section must be included, and all outdated content
from relevant sections must be archived. The archival date must be
mentioned when populating content, wherever applicable.

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