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Digital Brand Identity Manual

                              •  Active          •  Can embed            •  Detailed          •  Follow
                                  users have        videos in other          profiles can         mechanism
                                  high              locations                easily be            generates
                                  frequency      •  Blanket                  shared               audience

                                  of posts          licensing for            across other
                                                    some music               platform

                                                 •  Automatic
                                                    transliteration
                                                    script
                                                    generation









                               Benefits

                              •  Post media  •  High impact             •  Huge              •  Potential for
                                  easily            format                 potential            high levels of

                              •  Automated  •  Extended                    audience             engagement
                                  link              engagement          •  Varied            •  Simple to use
                                  previews          potential              content           •  Showcases

                              •  Potential       •  High search         •  Sophisticated        creativity well
                                  for mass          returns                analytics tool    •  Developed
                                  exposure       •  Ad & analytics         (pages)              ad options

                              •  Simple to          functionality       •  Highly            •  Basic
                                  use and                                  developed ad         analytics
                                  post                                     options              options

                              •  Curated                                •  Flexible          •  Actively
                                  communiti                                page/group           growing
                                  es                                       options              platform

                              •  Latest
                                  content











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