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Digital Brand Identity Manual

i. Accuracy: Ensure the precision and factualness of the posts by
validating information from relevant sources before publication,
minimizing the necessity for subsequent corrections or retractions.
Prompt rectification of any errors while maintaining transparency.
Given the official representation of the Government of India,
meticulous attention to spelling and grammar is paramount;
therefore, thorough verification of all content before posting is
strongly advised.

ii. Be timely: Timeliness is a key aspect of social media engagement.
Anticipate swift responses to emerging developments and
announcements with relevant information on the platform. Ensure
the alignment of social media messaging with the traditional
communication strategies for a cohesive and coordinated approach.

iii. Monitor comments and replies: Regularly monitor and address
comments.

iv. Maintain an active presence: Establishing and maintaining a
presence on social media demands meticulous planning, active
interaction management, and consistent content creation.

v. Visual content: Photographs/videos must be of high quality and
appropriate size as specified for the designated channel.

vi. Online response management: Monitor social media for
mentions, replies, and direct messages to promptly respond to
citizens' questions and concerns. Actively Monitor and respond to &
address negative comments and misinformation on social media
platforms.

vii. Building people’s trust by active engagement:

• Understanding the content better from audience’s point of view

• Understanding the audience demography to create content as
per their interest.

• Sentiment analysis of the government organization’s social
media accounts through social listening.

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