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Digital Brand Identity Manual130i. Accuracy: Ensure the precision and factualness of the posts by validating information from relevant sources before publication, minimizing the necessity for subsequent corrections or retractions. Prompt rectification of any errors while maintaining transparency. Given the official representation of the Government of India, meticulous attention to spelling and grammar is paramount; therefore, thorough verification of all content before posting is strongly advised.ii. Be timely: Timeliness is a key aspect of social media engagement. Anticipate swift responses to emerging developments and announcements with relevant information on the platform. Ensure the alignment of social media messaging with the traditional communication strategies for a cohesive and coordinated approach.iii. Monitor comments and replies: Regularly monitor and address comments.iv. Maintain an active presence: Establishing and maintaining a presence on social media demands meticulous planning, active interaction management, and consistent content creation.v. Visual content: Photographs/videos must be of high quality and appropriate size as specified for the designated channel.vi. Online response management: Monitor social media for mentions, replies, and direct messages to promptly respond to citizens' questions and concerns. Actively Monitor and respond to & address negative comments and misinformation on social media platforms.vii. Building people%u2019s trust by active engagement:%u2022 Understanding the content better from audience%u2019s point of view %u2022 Understanding the audience demography to create content as per their interest.%u2022 Sentiment analysis of the government organization%u2019s social media accounts through social listening.