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Digital Brand Identity Manual

v. Access control: Choose between public or private access to the
channel appropriately.

vi. Targeted delivery: Manage channel membership to ensure content
reaches the right audience.

vii. Boost visibility: Attract relevant subscribers through the improved
searchability of the channel.

viii. Analytics insights: Gain valuable data and insights to track the
channel's performance.

Figure 98: Whatsapp Channel

C.7. Social Media Formats and Benefits

Format

• Bulletin • Video • Closed • Image and
service streaming network video focus
• Open • Completely • Can post • Simple
network open network multiple content

• Follow • Basic video media types editing
mechanis editing options • Varied options
m • Live broadcast functionality • Posts and
generates option • Multiple stories
audience page/group • Open
• Channels &
subscribers types network

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