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Digital Brand Identity Manual125v. Access control: Choose between public or private access to the channel appropriately.vi. Targeted delivery: Manage channel membership to ensure content reaches the right audience.vii. Boost visibility: Attract relevant subscribers through the improved searchability of the channel.viii. Analytics insights: Gain valuable data and insights to track the channel's performance.Figure 98: Whatsapp ChannelC.7. Social media formats and benefits Format %u2022 Bulletin service%u2022 Open network%u2022 Follow mechanism generates audience%u2022 Active users have high %u2022 Closed network%u2022 Can post multiple media types%u2022 Varied functionality%u2022 Multiple page/group types%u2022 Image and video focus%u2022 Simple content editing options%u2022 Posts and stories%u2022 Open network%u2022 Video streaming%u2022 Completely open network%u2022 Basic video editing options%u2022 Live broadcast option%u2022 Channels & subscribers