Page 144 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

C.5.3. Optimize SEO for YouTube

i. Keyword research: Use of various tools to research keywords that
are relevant to the video topic. Once the list of keywords is finalized,
use them throughout the title, description, and tags.

ii. Title and description: Title and description are the first things that
people will see when they discover a video, so it should be clear,
concise, and keyword rich. The title should be around 50 to 70
characters long, and the description should be optimized.

iii. Tags: Use of a mix of popular and niche tags to reach a wider
audience. Use of a maximum of 15 to 25 tags per video.

iv. Chapter markers: Chapter markers make it easy for viewers to skip

to specific sections of the video. Chapter markers should be used to
break up the video into smaller, more manageable sections.

v. Cards and end screens: Use of cards and end screens to promote
other videos and channel subscriptions.

vi. Promote videos: Videos should be shared on social media and on
other websites.

C.6. WhatsApp Channel

For the creation or management of a WhatsApp channel for the
government organizations, the following points must be considered:

i. Broadcasting information: Instantly share crucial updates with a
large audience base.

ii. Engaging the audience: Reach a diverse audience and encourage
them to interact with the channel.

iii. Efficient communication: Enable one-way communication for
seamless information sharing.

iv. Versatile content: Share various content types, including text,
photos, videos, stickers, and polls.

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