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Digital Brand Identity Manual124C.5.3. Optimize SEO for YouTubei. Keyword research: Use of various tools to research keywords that are relevant to the video topic. Once the list of keywords is finalized, use them throughout the title, description, and tags.ii. Title and description: Title and description are the first things that people will see when they discover a video, so it should be clear, concise, and keyword rich. The title should be around 50 to 70 characters long, and the description should be optimized.iii. Tags: Use of a mix of popular and niche tags to reach a wider audience. Use of a maximum of 15 to 25 tags per video.iv. Chapter markers: Chapter markers make it easy for viewers to skip to specific sections of the video. Chapter markers should be used to break up the video into smaller, more manageable sections.v. Cards and end screens: Use of cards and end screens to promote other videos and channel subscriptions.vi. Promote videos: Videos should be shared on social media and on other websites.C.6. WhatsApp channelFor the creation or management of a WhatsApp channel for the government organizations, the following points must be considered:i. Broadcasting information: Instantly share crucial updates with a large audience base.ii. Engaging the audience: Reach a diverse audience and encourage them to interact with the channel.iii. Efficient communication: Enable one-way communication for seamless information sharing.iv. Versatile content: Share various content types, including text, photos, videos, stickers, and polls.