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Digital Brand Identity Manual
iii. Redundant Content: Repetitive content across different sections of
the digital platform should be avoided.
iv. Line length and whitespace: Lines of text should be kept at a
moderate length to prevent eye strain. Ample whitespace should be
used to break up text, providing visual breathing room. Proper
spacing between paragraphs, headings, and images improves
readability and comprehension.
v. Hierarchy and formatting: Heading tags (H1, H2, H3, etc.), as
defined in Chapter 4, should be utilized to establish a clear hierarchy
of information. Bold and italic font styles and lists should be used to
emphasize important points and to break up large blocks of text.
vi. Scannability: Content should be structured in a scannable format
with descriptive headings, lists, tables, and pull quotes. Users
should be able to quickly scan the page and find the information
they need.
vii. Cultural sensitivity: While writing content for the digital platform,
diverse cultural nuances and sensitivities should be taken into
account. Careful consideration of language, imagery, and religious
references fosters inclusivity and better engagement with diverse
audiences.
7.2. Content Optimization and Responsiveness
7.2.1. Mobile Optimization
Text should remain legible on smaller screens by adjusting font sizes
and line spacing for mobile devices. Readability should be tested across
various screen sizes and resolutions to ensure a seamless experience
across devices.
7.2.2. Search Engine Optimization (SEO) and Content Discovery
To enhance SEO and facilitate content discovery, the content for the
digital platforms should be strategically optimized with relevant
keywords and structured markup for improved visibility and
engagement.
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