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Digital Brand Identity Manual


                               iii.  Redundant Content: Repetitive content across different sections of
                                   the digital platform should be avoided.


                               iv.  Line length and whitespace: Lines of text should be kept at a
                                   moderate length to prevent eye strain. Ample whitespace should be
                                   used to break up text, providing visual breathing room. Proper
                                   spacing between paragraphs, headings, and images improves
                                   readability and comprehension.


                               v.  Hierarchy and formatting: Heading tags (H1, H2, H3, etc.), as
                                   defined in Chapter 4, should be utilized to establish a clear hierarchy
                                   of information. Bold and italic font styles and lists should be used to
                                   emphasize important points and to break up large blocks of text.


                               vi.  Scannability: Content should be structured in a scannable format
                                   with descriptive headings, lists, tables, and pull quotes. Users
                                   should be able to quickly scan the page and find the information
                                   they need.


                               vii.  Cultural sensitivity: While writing content for the digital platform,
                                   diverse cultural nuances and sensitivities should be taken into
                                   account. Careful consideration of language, imagery, and religious
                                   references fosters inclusivity and better engagement with diverse
                                   audiences.


                   7.2.        Content Optimization and Responsiveness


                   7.2.1.      Mobile Optimization


                               Text should remain legible on smaller screens by adjusting font sizes
                               and line spacing for mobile devices. Readability should be tested across
                               various screen sizes and resolutions to ensure a seamless experience
                               across devices.


                   7.2.2.      Search Engine Optimization (SEO) and Content Discovery


                               To enhance SEO and facilitate content discovery, the content for the
                               digital platforms should be strategically optimized with relevant
                               keywords and structured markup for improved visibility and
                               engagement.



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