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Digital Brand Identity Manual

translation/transliteration is uniform across the website. There
should be uniformity of content translation/transliteration for
specific words or sentences for a webpage as well as across the
website.

ii. Simultaneous translation of content: Ensure on-the-fly content
translation for all languages is enabled for consistent presentation
of output. The presentation of translated content should be good
enough without disrupting the readability to the user.

iii. Handling of specific terminologies: There should be proper
handling of specific words/terminologies specific to the website or
sector through a transliteration process to ensure uniformity across
websites.

iv. Multilingual Domain and URL Architecture in compliance with
the Internationalized Domain Names (IDNs): In a multilingual
website setup, all URLs of the website should cater to the linguistic
preferences of users. Utilizing Internationalized Domain Names
(IDNs) conventions is an effective way to achieve this. IDNs enable
the use of local language characters, making URLs more readable,
accessible, and meaningful to regional audiences. Key guidelines for
implementing IDN:

a. Distinct URLs for Each Language: Create unique URLs for content
in each language, ensuring clarity and easy navigation for users.

b. Use of Local Language Characters: The Internationalized Domain
Names (IDNs) are domain names that use local language
characters, including scripts beyond the standard ASCII set. This is
particularly important in India, where a smaller proportion of the
population is English literate. International Corporation for
Assigned Names and Numbers (ICANN) has delegated IDNs to NIXI
in India, an organization under MeitY, facilitating the adoption of
domain names in various Indian languages. This fosters greater
internet accessibility and penetration for non-English users,
promoting digital inclusion.

The table below provides a list of approved IDNs for Indian language
along with their corresponding Punycode:

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