Page 77 - Demo

Digital Brand Identity Manual57translation/transliteration is uniform across the website. There should be uniformity of content translation/transliteration for specific words or sentences for a webpage as well as across the website.ii. Simultaneous translation of content: Ensure on-the-fly content translation for all languages is enabled for consistent presentation of output. The presentation of translated content should be good enough without disrupting the readability to the user.iii. Handling of specific terminologies: There should be proper handling of specific words/terminologies specific to the website or sector through a transliteration process to ensure uniformity across websites.iv. Multilingual Domain and URL Architecture in compliance with the Internationalized Domain Names (IDNs): In a multilingual website setup, all URLs of the website should cater to the linguistic preferences of users. Utilizing Internationalized Domain Names (IDNs) conventions is an effective way to achieve this. IDNs enable the use of local language characters, making URLs more readable, accessible, and meaningful to regional audiences. Key guidelines for implementing IDN:i. Distinct URLs for Each Language: Create unique URLs for content in each language, ensuring clarity and easy navigation for users.ii. Use of Local Language Characters: The Internationalized Domain Names (IDNs) are domain names that use local language characters, including scripts beyond the standard ASCII set. This is particularly important in India, where a smaller proportion of the population is English literate. International Corporation for Assigned Names and Numbers (ICANN) has delegated IDNs to NIXI in India, an organization under MeitY, facilitating the adoption of domain names in various Indian languages. This fosters greater internet accessibility and penetration for non-English users, promoting digital inclusion.The table below provides a list of approved IDNs for Indian language along with their corresponding Punycode: