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Digital Brand Identity Manual537.3. Content lifecycle management A systemic procedure for reviewing, updating, and archiving content must be established to maintain its accuracy and relevance. The archival date should be mentioned when populating content, whereverapplicable. Outdated content must be archived periodically.7.4. Central Content Publishing System (CCPS)CCPS aims to standardize the dissemination of government information across various digital platforms, ensuring that citizens have access to the impactful, relevant, and up-to-date information & messaging on the union government as a whole. It also emphasizes a consistent and seamless user experience through a standard layout of the content/graphics display area.All government organizations must allocate a dedicated space on the homepage of their digital platforms for publishing the content/graphics sourced from CCPS to display key information about the government decisions, schemes, programs, and achievements. The content shall bepublished either by MyGov or a designated government entity, as the case may be. All government organizations must subscribe to the APIs from the DBIM Toolkit website and integrate with their designated digital platforms. Following are the multiple categories of content/graphics being published under CCPS:7.4.1. Banners:i. Full-Width Banners: These banners stretch across the full width of a homepage, making them suitable for high-impact announcements or promotional content. It is mandatory to publish this as the 1stbanner on all Ministry, Department, and Organization websites. However, service platforms will have the flexibility to place it in 2ndor 3rd position.