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Digital Brand Identity Manual

7.3. Content Lifecycle Management

A systemic procedure for reviewing, updating, and archiving content
must be established to maintain its accuracy and relevance. The archival
date should be mentioned when populating content, wherever
applicable. Outdated content must be archived periodically.

7.4. Central Content Publishing System (CCPS)

CCPS aims to standardize the dissemination of government information
across various digital platforms, ensuring that citizens have access to
the impactful, relevant, and up-to-date information & messaging on the
union government as a whole.

It also emphasizes a consistent and seamless user experience through
a standard layout of the content/graphics display area.

All government organizations must allocate a dedicated space on the
homepage of their digital platforms for publishing the content/graphics
sourced from CCPS to display key information about the government
decisions, schemes, programs, and achievements. The content shall be
published either by MyGov or a designated government entity, as the
case may be.

All government organizations must subscribe to the APIs from the
DBIM Toolkit website and integrate with their designated digital
platforms. Following are the multiple categories of content/graphics
being published under CCPS:

7.4.1. Banners:

i. Full-Width Banners: These banners stretch across the full width of a
homepage, making them suitable for high-impact announcements
or promotional content. It is mandatory to publish this as the 1st
banner on all Ministry, Department, and Organization websites.
However, service platforms will have the flexibility to place it in 2nd
or 3rd position.

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