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Digital Brand Identity Manual51iii. Avoid jargon and acronyms: Usage of industry-specific jargon and acronyms that may confuse the audience should be avoided. If technical terms are used, clear explanations or definitions should be provided to ensure understanding.Do Don%u2019t\ software helps share information across different parts of the system.\\ API facilitates data exchange between the front-end and back-end systems.\Figure 38: Dos and Don%u2019ts of Writing Sentences7.1.3.3. Language check i. The language used in a digital platform must be free from any spelling or grammatical error and must not include Hinglish. Further, there must be uniformity across the site in using only British English.ii. Language tools must be used to check the content of the digital platform for any spelling or grammatical error.iii. Abbreviations/acronyms not in common use should be avoided. The expanded form must always precede or follow the first use of any abbreviation in a webpage. Additionally, there are some best practices that should be followed to enhance the content on the digital platforms: i. Accessible PDF: All the documents, presentations, and brochures must be uploaded as accessible PDFs, and no editable file format must be used.ii. Hyperlinks: External links and website links provided must be secure (HTTPS), clearly identifiable, and periodically validated.