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Digital Brand Identity Manual


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                               Table 8: Categorization of content for websites/applications of government organizations


                   7.1.2.      Information Architecture – Best Practices

                               Along with the above content grouping, government organizations

                               often feature specific service-related content and workflows. To
                               effectively organize this information, adherence to best practices and
                               recommendations in information architecture is crucial.

                               i.  3-Level navigation: Content discovery should be simplified with
                                   three-tiered navigation, guiding users from main categories to

                                   subcategories and specific content pages efficiently.

                               ii.  Relatable & concise nomenclature: Clear, relatable, and concise
                                   terms should be used to enhance navigation efficiency and user
                                   comprehension.


                               iii.  User-workflow-oriented navigation: Navigation pathways should
                                   be aligned with common user tasks to enhance their usability.




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