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Digital Brand Identity Manual
6.2.2. Lighting
Natural lighting should be used while filming or taking photos.
However, for indoors or night shots, artificial lighting may be used.
Harsh shadows and overexposure should be avoided by considering the
time of day and light direction.
6.2.3. Colours
Colour and contrast should be balanced, and white balance settings
should be adjusted in the images. Contrast may be enhanced to make
the images more vibrant, but care must be taken not to overdo it.
6.2.4. Focus and Sharpness
The subject should be in sharp focus using auto-focus or manual focus
depending on the situation. Attention should be paid to the depth of
field to control what is in focus and what is blurred.
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