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Digital Brand Identity Manual396. Imagery In digital branding, imagery plays an essential role. From websites to applications, it shapes user experiences and reinforces the brand identity. This section outlines recommendations to select, create, and implement imagery for cohesive visual storytelling across the digital platforms of government organizations. 6.1. Technical Considerations6.1.1. File SizesImage type SizeBackground images Maximum up to 500KBBanners and header images Maximum up to 500KBThumbnail images Maximum up to 100KB High-resolution photographs Maximum up to 5MB Table 6: Image types with their file sizes%u2022 Thumbnails (up to 100 KB) for all high-resolution photos uploaded on the digital platform must be generated. The users must be provided with a provision to view or download the original highresolution image.%u2022 Images must be resized (not scaled down) and optimized before publishing on the digital platform. Image Format Usage recommendationWEBP Photographs, continuous tone images; gradients, supports transparencyPNG Bitmapped image format that employs lossless data compression and supports transparencyJPEG/JPG Photographs, continuous-tone images, do not support transparency Table 7: Image formats with recommendations for their usage