Page 59 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

6. Imagery

In digital branding, imagery plays an essential role. From websites to
applications, it shapes user experiences and reinforces the brand
identity. This section outlines recommendations to select, create, and
implement imagery for cohesive visual storytelling across the digital
platforms of government organizations.

6.1. Technical Considerations

6.1.1. File Sizes

Image type Size
Background images Maximum up to 500KB

Banners and header images Maximum up to 500KB

Thumbnail images Maximum up to 100KB

High-resolution photographs Maximum up to 5MB

Table 6: Image types with their file sizes

• Thumbnails (up to 100 KB) for all high-resolution photos uploaded
on the digital platform must be generated. The users must be
provided with a provision to view or download the original high-
resolution image.

• Images must be resized (not scaled down) and optimized before
publishing on the digital platform.

Image Format Usage recommendation
WEBP Photographs, continuous tone images;
gradients, supports transparency

PNG Bitmapped image format that employs lossless
data compression and supports transparency
JPEG/JPG Photographs, continuous-tone images, do not
support transparency

Table 7: Image formats with recommendations for their usage

39