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Digital Brand Identity Manual

5.4.3. Header 3 – All other Government Organizations (not allowed to use
the State Emblem)

This header option must be used by all government organizations that
are not allowed to use the State Emblem in their websites/applications.
It captures the Logo Lockup 3B along with a highlighted search bar,
space for centrally published logos on marquee events, initiatives, etc.,
user controls (skip to main content, language selection, accessibility
controls), a global navigation menu, and a profile icon for
login/register, as illustrated in Figure 31.

Figure 31: Website Header for government organizations not allowed to use the State
Emblem

5.5. Logo Usage Guidelines

Mentioned below are the guidelines for correct usage of the logo:

i. Accurate logos must be used.

ii. Logos must not be scaled disproportionately, as illustrated in Figure
32.

Figure 32: Illustrative example of correct usage of logo

iii. All logos must be in JPEG/JPG, PNG, SVG, or WEBP format only.

iv. Logos must be less than 100 KB in size.
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