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Digital Brand Identity Manual












                               Figure 26: The State Emblem with government organization’s logo and name. [NOTE: This
                               example of UIDAI is only illustrative and represents a government organization that is
                               allowed to use the State Emblem on its digital platform]


                   5.2.4.      Lockup 3B
                               Government organization logo and name in a single language. This
                               lockup must be used by all government organizations that are not
                               allowed to use the State Emblem in their portals. Tagline may be placed
                               below the entity name.





















                               Figure 27: Logo lockup 3B – government organization logo and name. [Note: This example
                               of Gas Authority of India Limited(GAIL) is only illustrative and represents a government
                               organization that is not allowed to use the state emblem on its digital platform]

                   5.3.        Colour Variations


                               Logo lockup colours must be decided based on the background colour,
                               as illustrated in Figure 28.


                                •  White background - When placing on a white background, the
                                   State Emblem with black colour must be used.





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