Page 44 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual
4.5.
Other Considerations
i. Call-to-Action buttons are interactive elements on a website or
digital platform designed to prompt users to take a specific action.
Effective CTA buttons should be clear, concise, and compelling, often
using action-oriented text like "Download", View" or "Visit Website",
as illustrated in Figure 18. When designing call-to-action buttons,
• Button sizes must be consistent, with uniform padding used
throughout.
• Easily understandable single words or a maximum of 3 words
should be used to communicate action.
• Words that can be easily translated into other Indian languages
should be used.
• Distinct button styles must be incorporated to differentiate
between button states, such as enabled, hover, focus, and
disabled, as illustrated in Figure 19.
Figure 18: Illustrative CTA buttons depicting the consistency and uniform padding
Figure 19: Illustrative states of CTA buttons
ii. Navigation text (breadcrumb trails, menu items, and sub-menu
items) should be:
• easily understandable.
• words that can be easily translated to other languages.
iii. Line height should be 1.2 to 1.5 times the type size.
iv. Mouse hover must prompt a noticeable change in clickable items.
This visual feedback enhances user interaction and navigation
clarity.
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