Page 47 - Demo

Digital Brand Identity Manual275. Logo 5.1. Identity system The State Emblem of India provides a unique identity to the government, and its use should be consistent across all platforms. Itmust be obtained from authorized sources and must maintain proper ratio without any disproportionate scaling. The emblem elements must never be separated or manipulated in any way. The State Emblem of India consists of 2 main elements:Figure 20: The State Emblem of India5.2. Logo lockup variationLogo lockups have been defined keeping in mind the usage across central government organizations. Detailed below are the different styles of logo lockups defined for different types of government organizations. Style UsageLockup 1 Government of India (Bharat Sarkar)Lockup 2 Ministries, DepartmentsLockup 3A - With the State EmblemLockup 3B - Without the State EmblemOrganizationsAuthorities PSUsBanksCompaniesInstitutes/Universities/BoardsRegulatory BodiesTable 5: Lockup styles with their usage1. Ashoka Stambh2. %u201cSatyameva Jayate%u201d