Page 47 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

5. Logo

5.1. Identity System

The State Emblem of India provides a unique identity to the
government, and its use should be consistent across all platforms. It
must be obtained from authorized sources and must maintain proper
ratio without any disproportionate scaling.

The emblem elements must never be separated or manipulated in any
way. The State Emblem of India consists of 2 main elements:

1. Ashoka Stambh

2. “Satyameva Jayate”

Figure 20: The State Emblem of India

5.2. Logo lockup Variation

Logo lockups have been defined keeping in mind the usage across
central government organizations. Detailed below are the different
styles of logo lockups defined for different types of government
organizations.

Style Usage

Lockup 1 Government of India (Bharat Sarkar)
Lockup 2 Ministries, Departments
Lockup 3A - With the State Organizations
Emblem Authorities
Lockup 3B - Without the PSUs
State Emblem Banks
Companies
Institutes/Universities/Boards
Regulatory Bodies

Table 5: Lockup styles with their usage

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