Page 51 - DBIM Version 3.0_11-02-25_Final
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Digital Brand Identity Manual
• Dark background – When placing on a dark background, the State
Emblem with white colour must be used.
Figure 28: Logo lockup with white and dark Background
5.4. Generic Branding – Header
The header component is the first thing a user views on any digital
platform. A unified header creates a visual harmony across different
platforms. The header consists of 2 types of content:
i. Fixed
• Engagement bar (search).
• User Controls (skip to main content, language selection, and
accessibility controls).
• Global navigation menu.
ii. Dynamic
• Government organization name: Logo lockups as defined in
Section 5.2 must be used. Name in Hindi or other language should
appear on selection of the language.
• Co-branding section: Logos for flagship programs, events, etc., of
the government organization must be showcased here, with a
maximum of 2. Other logos may be displayed in a dedicated logo
section.
• Login/Register – relevant for entities that have a post-login
workflow.
Headers for each of the above lockups are detailed below:
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