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Digital Brand Identity Manual
5.6. Footer
The footer component must contain the following key information
elements:
• Website Policies: Policies related to terms of use, privacy policy,
hyperlink policy, and copyright policy, etc.
• Sitemap: Hierarchical list of pages on a website/application. It must
have at least 2 levels to improve navigation and indexing.
• Related Links: Hyperlinks to additional websites/applications
related to the government organization.
• Help: Contain help resources like FAQs, screen reader access,
accessibility help, site certificates, etc.
• Feedback: Provision for users to share concerns or issues.
• Contact Us: Link to the Contact Us subsection of the Connect
section
• Last Updated On: Reflects the latest date of content updation of
the respective page
Additionally, the following information elements may also be included:
• Archives: Archived content of the website/application.
• Social Media Links: Links to various social media platforms.
The footer must be in the key colour (darkest shade) of the selected
colour group from the primary palette. Illustrated in Figure 33 is a
generic footer that all government organizations must follow for digital
platforms.
Figure 33: Illustrative footer for website
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