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Digital Brand Identity Manual

6.1.2. Alternative Text

i. A meaningful and explanatory alternative text must be added to
make images accessible in confirmation with the GIGW 3.0.

ii. Generic terms such as “image,” “image of,” or “picture of” should
not be used while writing alternative text.

iii. Alternative text should not be longer than 140 characters.

iv. Exception: If using informative images, alternative text may be
longer.

6.1.3. Permissions and Licensing

i. Images with third-party ownership watermarks must not be used.

ii. Images must be used only after obtaining appropriate usage
rights/permissions and adhering to their licensing terms of usage.
For example, images found on search engines must not be used
without permission.

iii. Prior permissions should be obtained from the individuals who are
featured prominently in the photographs.

6.1.4. Headshots

i. The headshots of individuals must always be on a white
background, with individuals looking into the camera.

ii. Headshot must maintain a ratio of 1:1, and the face must cover 50%
of the container space, as illustrated in Figure 34.

iii. While capturing the headshot, images from both left and right
angles should be obtained in proper lighting.

iv. When the photo is placed to the left of the webpage, the individual
should face to the right or centre.

v. When the photo is placed to the right of the webpage, the individual
should face to the left or centre.

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