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Digital Brand Identity Manual
vi. The headshot should display a sense of confidence in the facial
expressions, with a neutral or a slight, natural smile.
X
X
Figure 34: Headshot container. Face must cover 50% of the space
6.2. Best Practices & Recommendations
To support the government organizations in choosing imagery that is
captive and communicative, given below are a few recommendations
and best practices in photography.
6.2.1. Composition
Attention should be given to the arrangement of elements within the
frame. Techniques such as the rule of thirds, golden ratio, leading lines,
and framing should be utilized to create visually engaging
compositions.
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