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Digital Brand Identity Manual41vi. The headshot should display a sense of confidence in the facial expressions, with a neutral or a slight, natural smile.Figure 34: Headshot container. Face must cover 50% of the space6.2. Best practices & recommendationsTo support the government organizations in choosing imagery that is captive and communicative, given below are a few recommendations and best practices in photography.6.2.1. CompositionAttention should be given to the arrangement of elements within the frame. Techniques such as the rule of thirds, golden ratio, leading lines, and framing should be utilized to create visually engaging compositions.XX