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Digital Brand Identity Manual436.2.5. Perspective Different angles and perspectives may be experimented with to add interest to the images. Shooting from high above, down low, or unusual vantage points may be tried to create unique compositions.6.2.6. Subject and story Moments that evoke emotion or tell a narrative should be captured. Everything in the image should be considered, including signage in the background, avoiding anything that doesn%u2019t represent India appropriately.6.2.7. Simplicity Sometimes less is more. The compositions should be simplified by removing distractions and focusing on the main subject.