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Digital Brand Identity Manual


                   6.2.5.      Perspective

                               Different angles and perspectives may be explored to enhance visual
                               interest of the images. Shooting from high above, down low, or unusual
                               vantage points may be tried to create unique compositions.

















                   6.2.6.      Subject and Story
                               Moments that evoke emotion or tell a narrative should be captured.
                               Everything in the image should be considered, including signage in the
                               background, avoiding anything that doesn’t represent India
                               appropriately.


















                   6.2.7.      Simplicity
                               Sometimes less is more. The compositions should be simplified by
                               removing distractions and focusing on the main subject.



















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