Page 67 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

7. Content

This section lays out fundamental recommendations for all digital
platforms, emphasizing the principles essential for structuring and
styling the content across the different phases- planning, creation, and
delivering content.

7.1. Content Strategy

7.1.1. Content Grouping

Ministries/Departments should be careful while creating content
groups. The approach should be to include only essential information
within each group. The content buckets for websites/applications of the
Ministries/Departments should be broadly categorized under the
following sections and subsections:

Main Sections Subsections
About Us About Us

Our Team
Our Organizations
Our Divisions/Groups
Our Performance
Directory
Offerings Schemes and Services
Vacancies
Tenders

Initiatives
Competitions and Awards
Documents Reports
Acts and Policies
Orders and Notices
Publications
Gazette Notifications
Guidelines
Press releases
Media Photos

Videos

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