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Digital Brand Identity Manual
Do Don’t
"The new policy aims to "We are excited to announce our
promote environmental new policy, which will contribute to
sustainability by our efforts in achieving
reducing carbon environmental sustainability goals
emissions." by reducing carbon emissions."
Figure 36: Do’s and Don’ts of Impartial Writing
7.1.3.2. Writing Style
Content should be clear and understandable for users with different
literacy levels and access challenges. To ensure this:
i. Use simple words: Complex or technical terms should be replaced
with simpler alternatives that are easy for everyone to understand.
• "use" instead of "utilize"
• "buy” instead of “purchase”
• “help” instead of “assist”
ii. Short sentences, paragraphs, and bullet points: Content should
be broken down into short sentences and paragraphs, each
focusing on one main idea. Use bullet points where appropriate.
Do Don’t
"Enter your username "In order to access your account, you will
and password, then need to enter your username and
click 'Sign In'." password into the designated fields, then
click the 'Sign In' button located at the
bottom of the page."
Figure 37: Do’s and Don’ts for Writing Sentences
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