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Digital Brand Identity Manual50Do Don%u2019t\ new policy aims to promote environmental sustainability by reducing carbon emissions.\\ are excited to announce our new policy, which will contribute to our efforts in achieving environmental sustainability goals by reducing carbon emissions.\Figure 36: Dos and Don%u2019ts of Impartial Writing7.1.3.2. Writing style Content should be clear and understandable for users with different literacy levels and access challenges. To ensure this: i. Use simple words: Complex or technical terms should be replaced with simpler alternatives that are easy for everyone to understand. %u2022 \%u2022 \%u2022 %u201chelp%u201d instead of %u201cassist%u201dii. Short sentences, paragraphs, and bullet points: Content should be broken down into short sentences and paragraphs, each focusing on one main idea. Use bullet points where appropriate.Do Don%u2019t\ your username and password, then click 'Sign In'.\\ order to access your account, you will need to enter your username and password into the designated fields, then click the 'Sign In' button located at the bottom of the page.\Figure 37: Dos and Don%u2019ts for Writing Sentences