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Digital Brand Identity Manual49iv. Hierarchy based on most accessed: Content hierarchy should prioritize frequently accessed or critical information for easier user access.v. Content organization: content should be organized under clear headings and subheadings as per defined information architecture to ensure impactful information dissemination.vi. Content sequencing: Content should be arranged logically, using parameters like context, date, or alphabetical order, to ensure easy understanding and access for all users, including those with disabilities.7.1.3. Tone of voiceWhile writing the content, the principles mentioned below should be followed:7.1.3.1. Attributes Writing should be:i. Concise: Brief and direct to convey information efficiently;Do Don%u2019t\ online for a passport renewal. Fill form 1 and submit it with the required documents.\%u201cTo apply for a passport renewal, you can utilize our online application system, where you will need to fill out form 1 and then submit it along with the necessary supporting documentation.%u201dFigure 35: Dos and Don%u2019ts of Conveying Informationii. Impartial: expressing the information in a neutral way.