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Digital Brand Identity Manual61iii. Multilingual Media Integration: Provide multimedia content (videos, podcasts, infographics etc.) with multilingual alt text,subtitles, transcripts, or voice-overs.7.6. Personalization and Cookie ManagementEnhancing user engagement on government websites through personalization is essential, but so is safeguarding user privacy and data control. The following cookie management approach focuses on user-friendly personalization meeting Indian and international standards.7.6.1. Personalization Consent i. Clear consent must be obtained in the user's preferred language before collecting data for personalization.ii. A cookie consent banner must be displayed at the bottom of the page, allowing users to accept, reject, or customize their cookie preferences in compliance with the Digital Personal Data Protection Act, 2023.Figure 40: Illustrative image of cookie consent banner.7.6.2. CookiesCookies are small data files stored on a user's device to enhance their browsing experience. They are commonly used to remember user preferences like language and accessibility settings. This allows websites to offer personalized content and improve user experience.7.6.3. Types of Cookies 7.6.3.1. Essential CookiesThese cookies do not require user consent which users must accept.i. Session cookies track a user's session and must be deleted after it ends, when logging out or exiting the site. They lack an expiration date, signaling the browser to remove them at session's end.