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Digital Brand Identity Manual

iii. Multilingual Media Integration: Provide multimedia content
(videos, podcasts, infographics etc.) with multilingual alt text,
subtitles, transcripts, or voice-overs.

7.6. Personalization and Cookie Management

Enhancing user engagement on government websites through
personalization is essential, but so is safeguarding user privacy and
data control. The following cookie management approach focuses on
user-friendly personalization meeting Indian and international
standards.

7.6.1. Personalization Consent

i. Clear consent must be obtained in the user's preferred language
before collecting data for personalization.

ii. A cookie consent banner must be displayed at the bottom of the
page, allowing users to accept, reject, or customize their cookie
preferences in compliance with the Digital Personal Data Protection
Act, 2023.

Figure 40: Illustrative image of cookie consent banner.

7.6.2. Cookies

Cookies are small data files stored on a user's device to enhance their
browsing experience. They are commonly used to remember user
preferences like language and accessibility settings. This allows
websites to offer personalized content and improve user experience.

7.6.3. Types of Cookies

7.6.3.1. Essential Cookies
These cookies do not require user consent which users must accept.

i. Session cookies track a user's session and must be deleted after it
ends, when logging out or exiting the site. They lack an expiration
date, signaling the browser to remove them at session's end.

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