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Digital Brand Identity Manual

ii. Persistent cookies stay in the user’s browser for a specified
duration and must include an expiration date. These cookies allow a
website to remember user preferences like language, accessibility
settings, cookie preferences, and login details.

7.6.3.2. Non-Essential Cookies

These cookies require user consent for collecting the data.

i. Functionality cookies enable a website to remember user actions
like previous searches, recently viewed pages, or saved form data.

ii. Tracking cookies record user activity for analytics purposes. These

cookies help measure KPIs such as user engagement time and
repeat visits for the Ministry/Department's analytics dashboard.

iii. Social network tracking cookies allow users to share content on
social media and help link the activity between a website and a
third-party sharing platform.

7.6.4. Personalization Guidelines

i. Only the minimum data needed for personalization must be
collected. Unnecessary data must not be collected or stored.

ii. The purpose of data collection must be clearly defined & conveyed
using simple language, avoiding pre-checked boxes, and explaining
data usage as per the Digital Personal Data Protection Act, 2023.

iii. Users must have the option to opt out or control personalization
and cookie settings, as illustrated in Figure 41. Users must have the
choice to select the data they want to share for personalization.

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