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Digital Brand Identity Manual62ii. Persistent cookies stay in the user%u2019s browser for a specified duration and must include an expiration date. These cookies allow a website to remember user preferences like language, accessibility settings, cookie preferences, and login details. 7.6.3.2. Non-Essential Cookies These cookies require user consent for collecting the data.i. Functionality cookies enable a website to remember user actions like previous searches, recently viewed pages, or saved form data.ii. Tracking cookies record user activity for analytics purposes. These cookies help measure KPIs such as user engagement time and repeat visits for the Ministry/Department's analytics dashboard.iii. Social network tracking cookies allow users to share content on social media and help link the activity between a website and a third-party sharing platform.7.6.4. Personalization Guidelinesi. Only the minimum data needed for personalization must be collected. Unnecessary data must not be collected or stored.ii. The purpose of data collection must be clearly defined & conveyed using simple language, avoiding pre-checked boxes, and explaining data usage as per the Digital Personal Data Protection Act, 2023. iii. Users must have the option to opt out or control personalization and cookie settings, as illustrated in Figure 41. Users must have the choice to select the data they want to share for personalization.