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Digital Brand Identity Manual63Figure 41: Illustrative Cookies Settings pageiv. Users should be informed about personalize the recommendationand the rationale behind them.v. An easy and accessible privacy policy must be provided, explaining data collection, storage, usage, and user rights.vi. Robust security measures must be in place to protect user data, in line with GIGW 3.0.vii. User data must be securely stored within India,%u202fas per the government%u2019s data localization rules. Must be deleted if not needed.viii. Personalization must be accessible to users with disabilities, adhering to GIGW 3.0 guidelines. ix. Personalization should support Indian official languages.
