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Digital Brand Identity Manual
Figure 41: Illustrative Cookies Settings page
iv. Users should be informed about personalize the recommendation
and the rationale behind them.
v. An easy and accessible privacy policy must be provided, explaining
data collection, storage, usage, and user rights.
vi. Robust security measures must be in place to protect user data, in
line with GIGW 3.0.
vii. User data must be securely stored within India, as per the
government’s data localization rules. Must be deleted if not needed.
viii. Personalization must be accessible to users with disabilities,
adhering to GIGW 3.0 guidelines.
ix. Personalization should support Indian official languages.
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