Page 101 - Demo

Digital Brand Identity Manual81A. Ministry/Department Website This section focuses on the application of the elements that are defined in the DBIM for the specific use case of a Ministry/Department website. This is detailed out with a focus on placing user experience at the heart of the design.The key principles that define the design of the Ministry/Department website are: i. 3-click approach: Streamlines navigation through an optimized information architecture enabling users to reach desired content, information, services, etc., in a maximum of three clicks.ii. Responsiveness: ensures an optimal user experience across devices by adapting seamlessly to various screen sizesiii. Enhanced search: Employs enhanced search functionality that returns relevant results for all the content across the website.To ensure harmonization across the digital footprint, it is mandatory for all Ministries/Departments to create and maintain their own websites. Ministries/Departments with significant citizen interface should also maintain social media handles across X (previously Twitter), Instagram, Facebook, LinkedIn and YouTube and other relevant platforms.