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Digital Brand Identity Manual
A. Ministry/Department Website
This section focuses on the application of the elements that are defined
in the DBIM for the specific use case of a Ministry/Department website.
This is detailed out with a focus on placing user experience at the heart
of the design.
The key principles that define the design of the Ministry/Department
website are:
i. 3-click approach: Streamlines navigation through an optimized
information architecture enabling users to reach desired content,
information, services, etc., in a maximum of three clicks.
ii. Responsiveness: ensures an optimal user experience across
devices by adapting seamlessly to various screen sizes
iii. Enhanced search: Employs enhanced search functionality that
returns relevant results for all the content across the website.
To ensure harmonization across the digital footprint, it is mandatory
for all Ministries/Departments to create and maintain their own
website and social media handles across X (previously Twitter),
Instagram, Facebook, and YouTube.
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