Page 97 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

10.4. Resource Management and Monitoring

10.4.1. Minimize Third-Party Scripts

The use of third-party scripts should be limited to reduce their impact
on page loading and rendering. Necessity of third-party scripts should
be evaluated and prioritized, non-essential scripts must be deferred,
and asynchronous loading must be used.

10.4.2. Utilize Content Delivery Networks (CDN)

CDNs should be implemented to distribute content, cache and deliver
static assets, and reduce latency for users across different locations.

10.4.3. Regularly Monitor and Audit Web Performance Indicators

Performance indicators should be continuously monitored and audited
by using performance monitoring tools to identify performance
bottlenecks and areas for improvement.

10.4.4. Conduct Regular Performance Audits

Regular performance audits should be scheduled and conducted to
identify potential bottlenecks in the website’s performance, and
optimizations should be implemented as needed.

10.5. Analytics

To enhance the digital presence and performance of government
websites/applications, the integration of robust analytics tools is
imperative. Web analytics plays a pivotal role in capturing and analysing

essential data points related to web traffic, thereby facilitating informed
decision-making and continuous improvement. By leveraging web
analytics tools, website owners can gain insights into user
demographics, overall site performance, and traffic patterns, fostering
a data-driven approach to optimize the online experience for citizens.

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