Page 95 - DBIM Version 3.0_11-02-25_Final

Digital Brand Identity Manual

10. Performance Enhancement

Government websites and applications are crucial for connecting the
citizens with public services. A positive user experience (UX) ensures
easy access to the information and services supporting citizen-centric
governance. Enhancing the UX requires a comprehensive approach. To
ensure a positive UX, the government organisations must employ
appropriate metrics to track and measure the performance of websites.
Some of the key aspects that must be monitored are:

i. Loading performance

ii. Interactivity

iii. Visual stability

By paying attention to these web performance indicators, website
owners can enhance the overall user experience and improve their
website's performance. The government organisations must take note
of the following:

10.1. Page Performance Enhancement

10.1.1. Optimize Page Loading Speed

The loading speed of government websites should be optimized to
meet or exceed the recommended thresholds for web performance
indicators. It can be implemented by minimizing server response time,
leveraging browser caching, and optimizing the images.

10.1.2. Implement Lazy Loading for Images and Media

Lazy loading for images and other media should be done to prioritize
the loading of visible content.

10.1.3. Optimize Critical Rendering Path

The critical rendering path should be streamlined to ensure a faster
initial page render. Critical resources should be minimized and
prioritized, asynchronous loading for non-essential scripts should be

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