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Digital Brand Identity Manual7510. Performance enhancement Government websites and applications are crucial for connecting thecitizens with public services. A positive user experience (UX) ensures easy access to the information and services supporting citizen-centric governance. Enhancing the UX requires a comprehensive approach. To ensure a positive UX, the government organisations must employ appropriate metrics to track and measure the performance of websites. Some of the key aspects that must be monitored are: i. Loading performance ii. Interactivity iii. Visual stability By paying attention to these web performance indicators, website owners can enhance the overall user experience and improve their website's performance. The government organisations must take note of the following:10.1. Page Performance Enhancement10.1.1. Optimize page loading speedThe loading speed of government websites should be optimized to meet or exceed the recommended thresholds for web performance indicators. It can be implemented by minimizing server response time, leveraging browser caching, and optimizing the images.10.1.2. Implement lazy loading for images and mediaLazy loading for images and other media should be done to prioritize the loading of visible content.